Inexplicables

ING

ING presents its payroll account, and to represent the irrational and the unexplainable, we used the unpredictable chemical reactions of the six main elements that make up the human body.
Based on a prior study of the various chemical reactions of the main elements that make up the human body, we selected the most reactive and visually striking ones to shape the brief: to represent, through the most basic element we are made of, the origin of our irrational behavior. Just like our chemical reactions—often inexplicable—we, too, are.

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→   Credits list

Title. Inexplicables
Year. 2023
Client. ING
Agency. Sra. Rushmore
Agent. Mushroom
Production. Noisegraph™

Creative Director. Carmelo Barberá
Artists. Carmelo Barberá & Sergio Ruiz
Sound. Noizelab

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